Campaigns
LVMH
We call on LVMH, a leader in the luxury
fashion brand industry, to a take a
compassionate and ethical stand by ending
the sale of fur items and enacting a fur-free policy. The fur industry is associated with
cruelty and suffering for
countless animals, and it goes against the growing global movement towards ethical practices in
fashion. LVMH is one of
the last remaining luxury fashion brands that still uses fur.
LVMH is the largest and wealthiest corporation in Europe, managing 75 brands and 14 fashion
brands, none of which have
enacted a fur-free policy. Several of their brands, including Dior, Louis Vuitton, Fendi, and
Loro Piana sell fur in
their stores. By enacting a fur-free policy, LVMH can set a positive example for the industry
and contribute to a more
humane and responsible future in fashion.
Through targeted advocacy, the ADL aims to apply sustained pressure on LVMH, encouraging them to
consider the ethical
and moral implications of fur production. The ADL remains unwavering in our commitment to this
campaign until LVMH
declares a fur-free policy.
